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Why the GPT-5 Launch Underperformed

I’ve been using ChatGPT since December 2022, when its appearance was a spark in the dark, an intuition of what could be possible. I embraced it immediately, not with caution, but with the enthusiasm of a pioneer. In my editorial work, I immediately saw its transformative potential. So much so that, after just three months, I published “Number1 with ChatGPT,” the first book in Italy entirely dedicated to the art of prompts for marketing and personal branding.

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